Two Keys to Success in Postcard Farming: Farming Area and Delivery Method



For real estate agents, it is important to keep your name out there and develop a reliable brand. As many new real estate agents are jumping on the bandwagon of digital marketing, it can be easy to overlook more traditional forms, like postcard farming.
The use of postcards, as a more traditional means of marketing, allows new agents to provide potential clients with a tangible reminder of their brand, but, whether doing geo or niche farming, agents need to consider both their farming area and delivery method to ensure cost efficiency and reward.
1. Knowing Your Farming Area
When putting up websites or social media posts, you are likely more concerned with broad outreach; however, this type of approach is not cost-effective with traditional marketing. Therefore, when using postcards, it is best to focus on a specific city or neighborhood to ensure that your marketing effort is targeted and efficient.
2. Choosing Your Delivery Method
There are two ways to deliver traditional marketing materials, like postcards: (1) through good old snail mail and (two) door-to-door. Despite the unflattering term, the Postal Service is reliable and affordable, especially when using bulk mailing. That being said, meeting people face-to-face and handing them something tangible is a wonderful way to be remembered.

Postcard farming, despite being a throwback to simpler times, is still a wonderful way to drum up business, and it doesn’t have to be difficult, especially if you use companies that specialize in this type of marketing.

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