How to Get Results with Direct Mail Marketing
Some experts have likened the direct mail form of marketing to a funnel. You pour in a large amount at the front and a smaller, but more concentrated stream flows out from the other end. If you stop pouring into the larger end, it doesn't take very long for the smaller spout to run dry. The process of sending out mailers for realtors is similar. You may have to send out many mail pieces in order to see initial results. Many agents decide to give up after sending out a few mailers, but the strategy is more long-term in nature. The recipients of your mailers will begin to recognize them over time and, if you handle the contact instances correctly, you could build a positive association with your name. Frequency is the big issue here. Most people do not like a realtor inundating them with a constant barrage of mail. It can feel as if the agent is abusing the privilege of contacting them. You want the people receiving your mailers to see you as a trusted friend, not an overbearin...