How to Increase Your Listings With Direct Mailing

When it comes to wisely spending your marketing dollars, a real estate postcard campaign has many advantages. For one thing it is usually much less expensive than radio or TV advertising, or even running multiple ads in print outlets. It is less time consuming than meeting people in person or calling them on the phone, and yet it still retains a higher level of personal contact than emails. Here are some other reasons why a postcard campaign can increase your listings, referrals and sales as a real estate agent.
It’s Easy
Aside from making a few decisions, with input from the direct mailing agency, you can just sit back and allow the campaign to work on its own. Each month for a year or more, the agency will send out postcards on your behalf, showing your company’s name and contact info on it as part of a helpful message. You can update or change the mailing list at your convenience to reflect new leads whenever you like. The real estate postcard campaign will allow you to remain in the minds of past clients and may serve as fertile ground for word of mouth recommendations.
It’s Fun
You can customize the mailings to reflect your personality and choose appropriate graphics and fonts to highlight your business name. You can send out postcards that have inspirational sayings, pretty scenes of national parks, holiday messages, recipes, green living tips, animal antics or even humor. People will enjoy receiving these messages and with a little luck the postcards will remain in many homes, perhaps up on the refrigerator. The point is your name will be featured prominently in the home, and might be the first thing a customer reaches for when deciding to hire an agent.

A real estate postcard campaign works hard for you throughout the year. It can increase your sales in both hot and cold markets.

Comments

Post a Comment

Popular posts from this blog

Make the Most of the Holiday Season with Realtor Postcards

Image
Get into the festive spirit by sending out holiday postcards for realtors. While the holiday seasons may be a slower time of year for the real estate market, many prospective clients are preparing their homes in time for the uptick come spring. These tips can make your holiday postcards memorable for when your client is ready to buy or sell their home. Cartoon Christmas or Thanksgiving cartoons are fan favorites. Create your own festive holiday cartoon pictures to advertise your business. Cartoons allow you to show off your creative and fun-loving side. Information Regardless of the theme you choose for your postcards, make sure you include your contact information where it is clearly visible. Make sure your company name, website, phone number and your name are easy to find. One easy way to do that is to incorporate some light-colored space into the design towards a side or the bottom to print your information. Personalize This is the right time of year to add a little personalizatio...
Read more

3 Things To Avoid When Giving Out Real Estate Business Cards

Image
Marketing efforts put your name in the hands of prospective clients. Real estate business cards are a powerful tool to use. Unfortunately, they can also be mishandled. Here are three things to avoid when sending out those business cards. Misspelled Words The power of spell check cannot be overstated. A misspelled word can instantly make you look less reputable to the eye of many customers. Before you send out the cards, make sure your business name, your name and the wording are all spelled correctly. Blend In With all the other cards available, it can be all too easy to blend in with the other business cards hitting your customer’s doorsteps and landing in their mailboxes. Avoid blending in by choosing designs that make you stand out from the competition. Choose something that is instantly memorable without being offensive. Impersonal Look People tend to buy things from people they know. In real estate, that relationship is even more important as people are trusting you with their ...
Read more

Changes in Los Angeles’ Real Estate Market on the Horizon

Image
The LA real estate market seems to be shifting towards a buyer’s market making it a little easier for the potential homeowner to purchase. Homes are still as much as eight times the average income, but fewer homes have been selling above the asking price. With more homes on the market, using postcards for realtors can put you above the competition in the changing market. More buying Options The more homes on the market, the more opportunities buyers have to select the home of their dreams. Buyers may become more picky, want better deals and encourage sellers to offer more. Lower Interest Rates One positive effect of the changing market is lower mortgage interest rates. Buyers can purchase a home at these lower rates and save money on their budget. More Housing Inventory The market has slowly been adding more homes. While not at the historic level of inventory, LA homes are now listed at faster rates than a year ago. Home prices are currently still on the rise, but that could change w...
Read more